Introduction to Payments on WhatsApp

PayU offers for WhatsApp Business enables your customers to make seamless payments for products & services directly from WhatsApp. Your customers can now sell and buy entirely within a WhatsApp conversation thread without having to open another app, visit a website, or make a payment by other means.

Customers can now access to a wide range of payment options, including UPI, cards, Net Banking, EMI, BNPL and International Payments.

Why are native payments on WhatsApp important?

WhatsApp Business has proven to be an effective customer engagement channel for a wide range of business use cases. However, businesses have been unable to complete the sales cycle on the platform.

With PayU’s in-app payments on WhatsApp Business, businesses can now offer their customers a native payment experience inside WhatsApp. This opens up a range of commercial opportunities for businesses, including the following:

Recover Abandoned Carts

Upsell or Cross-sell with Offers & Coupons

Convert Cash on Delivery orders to Pre-paid

How does PayU help your business?

Reduce drop-offs & improve conversion: With PayU’s in-app payments on WhatsApp Business, businesses can close the entire discovery-to-payment loop directly on a WhatsApp chat conversation, thereby reducing drop-offs.

Accept all payment modes: The frictionless checkout experience offered by PayU’s industry-leading technology, which includes 100+ payment methods, including EMI and pay-later options, saved cards, and native OTP, adds up to a great purchase experience for customers.

Payments Journey

Experience Native WhatsApp Payments

Experience the native WhatsApp payments journey yourself by scanning the below QR code.

Pre-requisites

You must ensure that you have the following:

WhatsApp Business Account
Active PayU Merchant Account

Steps to Integrate

WhatsApp Integration APIs

WhatsApp Integration APIs: