Introduction

A PayU partner is a reseller or franchisee who refers merchants to PayU may earn incentives for eligible referrals. Partners can also offer PayU’s payment platform to merchants through their own business or technology platform.

The PayU Partner Program helps you expand your business by enabling merchants to accept payments through PayU’s secure and reliable payment solutions. You can focus on growing your business while PayU manages the payment infrastructure and related support.
To get started, register for a PayU Partner Account. For more information, refer to Register a Partner Account.

After you are onboarded, you can onboard merchants, facilitate payments, and manage refunds directly from your platform.

Advantages

• Quick and easy integration
• Refer merchants and get rewarded
• Easy Account reconciliation
• Real-time merchant onboarding status updates
• Onboard merchants quickly using Partner Partner Integration APIs
• Onboard merchants and validate KYC automatically on the Partner Portal
• Customize Partner Portal with OAuth and onboard merchants with a branded portal.

Who can become a partner?

PayU welcomes any small- or large-scale enterprise into their partner program. The following list demonstrates LOBs that have partnered with PayU:

• Web Designers and Developers
• Digital Service Providers
• Web Hosting Services
• Freelancers & Small-scale Businesses
• Accelerator Firms
• E-commerce Businesses

Types of partner

• Platform Partner: Companies who are providing ready-to-use eCommerce websites, software solutions for retailers, and accountants, or restaurants, partnering with PayU helps you create new revenue streams and scale internationally. For example, Shopify, Zoho, ClearTax, etc.
• Resellers: Resellers are freelancers/entrepreneurs looking to accelerate their business by earning incentives through their clients.

After you onboard the merchants, they can start collecting payments from their customers. For more information, refer to API Reference > Partner Payments Integration.

How it works

You integrate with PayU as a partner to bring merchants onto our payment platform. Depending on your needs, you can share a simple referral link or run the entire onboarding journey through APIs.

PayU handles verification (KYC, CKYC, VKYC), compliance, and activation. You collect merchant details, call our APIs, and receive status updates via webhooks.

flowchart LR
    A[Your Platform] -->|API| B[PayU]
    B --> C[KYC Registries]
    B --> D[E-Sign]
    B --> E[Banking Partners]
    B -.->|Webhook| A
    
    style B fill:#e1f5ff
    style A fill:#fff4e1

Choose your integration

The following table helps you how to choose the method for onboarding partners. For detailed information, refer to Which Partner Integration Method to Choose?.

If you need merchants to stay in your platform with an end-to-end controlled experience, use API integration. For a quick start with your branding, use Co-Branded OAuth.

Next Steps

In this part of the document, the following sections provide the steps to integrate using various integration methods:

• Quick start — five API calls
• API reference (auth, onboarding, KYC, payments, webhooks)
• Errors and troubleshooting