Launch a Loyalty Program using Dashboard

The Loyalty Rewards on Dashboard provides you with comprehensive tools to manage and analyse your loyalty programs, featuring key components like summary views, graphical representations, and detailed reports. It facilitates configurable settings, and easy navigation to boost customer engagement and optimize loyalty strategies. These settings help you easily configure the PayU Checkout page with PayU Hosted Checkout integration.

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Enable Loyalty Edge:

Refer to Enable Loyalty Edge to enable Loyalty Edge. If you are not able to see it on Dashboard, contact you PayU Key Account Manager (KAM) or raise a ticket with PayU Support.

To launch a loyalty program using PayU Dashboard:

1. Set up Loyalty
2. Create a New Campaign
3. Manage Loyalty Edge Campaigns

The Loyalty Rewards on PayU Dashboard provides the following features:

• General:
  • Highlights the potential benefits for merchants, such as increasing Average Revenue Per User (ARPU) and Customer Lifetime Value (CLTV).
  • A call-to-action (CTA) button available to guide merchants through the initial setup of their loyalty program.
  • Displays Gross Merchandise Value (GMV) associated with loyalty points, total points issued, and details on redemption transactions.
  • Highlights the number of customers who used points, new customers earning points for the first time, and the overall redemption rate.
• Graphical Representation: Provides a visual breakdown of redeemed and earned points on a day-to-day basis, enabling easy analysis and tracking of trends.
• Loyalty Activity: Offers the ability to filter or search loyalty activities based on user phone numbers, arranged in a paginated list. Displays detailed information such as transaction dates, event types (earn or redemption), and available loyalty points.
• Burn Rule Display: Displays a card with the current active burn rule, including the conversion ratio. Also,. provides option for you to edit and update the burn rule as needed.
• Loyalty Settings:: You can configure settings related to point expiry, customer limits for earning and redemption, and notifications for various loyalty events.