Introduction

Payment links is a payment tool by which merchants can collect payments quickly. Merchants can create a payment link with the description of the products and services, and then send it to the customers through SMS or email to collect the payment.

Customers can pay through their preferred payment methods, and various supported payment methods such as UPI, Net Banking, debit cards, wallets and credit cards.

Some of the use cases where the payment link can be useful are:

Small businesses: Merchants without a website or an app can use payment links, the easiest and best way to start receiving online payments.
Social media trade: Companies using Whatsapp, Facebook, Instagram and Twitter as their business channels. These merchants can easily share payment links to their customers for a quick payment option.
Utility services: Utility service providers can collect payments like electricity bills, telephone bills, insurance premiums, and gas bills using payment links.
EMI collections: Insurance agents and Non-Banking Financial Corporations (NBFCs) can use payment links to receive Systematic Investment Plan (SIP) instalments, loan instalments, and credit card bills from their customers.
Customized payments: Businesses can use payment links to propose special discounts to their customers for bulk purchases and can also use payment links for services like warranty and customised packaging.

PayU Payment Links API to helps merchants automate their manual operations such as:

Integrating links into their CRM
Send customers cart abandonment emails with unique payment links
Platforms and marketplaces can integrate let their customers generate links from PayU Dashboard.

Also, instead of reaching out to the customer separately for add on details, merchants can request add-on information within the payment journey.